At SMH Haywood & Co, we take immense pride in being an integral part of the Rotherham sporting community. Over the years, we’ve established ourselves as more than just an accounting firm with our commitment to supporting and engaging with local sports clubs and organisations.
Our involvement with Rotherham Titans Rugby Club, Rotherham Metro Swimming Club, Thomas Rotherham College Football Club, Wickersley Old Hall Cricket Club, and Rotherham United Football Club reflects our dedication to nurturing and promoting sports excellence in our community.
Our Sponsorships and Commitments
- Rotherham Titans Rugby Club
As one of the shirt sponsors for Rotherham Titans Rugby Club, we’re not just putting our name on the team’s jerseys; we’re investing in the future of rugby in Rotherham. Rugby is more than just a sport here; it’s a way of life. By supporting the Titans, we aim to contribute to the growth of the sport and provide opportunities for local talent to shine.
- Rotherham Metro Swimming Club
Our partnership with Rotherham Metro Swimming as their training kit sponsor showcases our commitment to nurturing talent at the grassroots level. Swimming is a sport that requires dedication and discipline, and we believe in instilling these values in young athletes from Rotherham. Our support helps provide the necessary resources for these swimmers to excel.
- Thomas Rotherham College Football Club
Education and sports go hand in hand, and that’s why we proudly sponsor Thomas Rotherham College Football Club. We believe that extracurricular activities like sports play a crucial role in a student’s overall development. By supporting the college’s football club, we’re encouraging students to pursue their passion for sports while balancing their academic journey.
- Wickersley Old Hall Cricket Club
Wickersley Old Hall Cricket Club holds a special place in the hearts of many in our community. We’ve extended our support by providing them with an advertising board. This not only helps the club financially, but SMH gain visibility as it connects us with the rich tradition of cricket in Rotherham.
- Rotherham United Football Club
Engaging with our local professional football club, Rotherham United, through advertising in their corporate journal is another way we connect with our local community. The Rotherham United journal is not just a source of information for fans; it’s a platform where local businesses like ours can showcase their commitment to the town and its sports culture.
Nick Varley of SMH Group (bottom centre) with the Rotherham Titans 2023-24 team
The importance of local engagement
For SMH Haywood & Co, supporting these local sports clubs is more than just a business decision; it’s about fostering a sense of community and giving back to the place many of our staff call home.
Josh Dickens, Business Development and Marketing Manager, emphasises the significance of these sponsorships and engagements: “Engaging with the local community through sports sponsorships is an essential part of our brand identity. Whist the financial support we offer makes a huge difference to these clubs, it also shows that we are invested in the growth and well-being of Rotherham and its people. These partnerships allow us to connect with our clients and neighbours on a deeper level, strengthening our relationships and contributing to our firm’s growth.
“Our involvement with Rotherham based sports clubs also plays a pivotal role in boosting our brand awareness. When people see the SMH Haywood & Co name associated with their favourite local teams, it creates a positive impression and reinforces our reputation as a firm that cares about Rotherham.”
Brand awareness and growth
Our sponsorships of Rotherham Titans Rugby Club, Rotherham Metro Swimming, Thomas Rotherham College FC, Wickersley Old Hall Cricket Club, and Rotherham United FC are a testament to our unwavering commitment to our community.
We believe that by supporting local sports, we’re not only nurturing talent but also strengthening the bonds that make Rotherham a special place to live and work. SMH Haywood & Co is proud to stand alongside these incredible teams, and wish them every success for their current seasons and beyond!
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